Is Your Email Copywriting Process Broken? Try THIS
What if the emails you're crafting for freelance writing clients are digging a bigger hole rather than solving a copywriting problem? I see writers all the time self-sabotage their emails, whether they're newsletters, drip campaigns, welcome sequences, webinar invites, sales emails, and with a few simple tweaks, they could get better results for clients from subject lines to open rates to click through rates.
In this week's video, we're talking about copywriting examples for email that improve metrics for clients, why storytelling is the most critical piece ahead of CTAs or taking action, why you need to spark curiosity with subject lines, and what you need to keep in mind for every single email you write when it comes to your specific target audience.
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