Why hello!
Let's get to know each other better...sans the boring resume fluff
I'm a freelance content strategist and content marketing writer based in Austin who helps startups, high-end businesses, and national publications in hospitality tech, restaurants/food, proptech, real estate, saas, fintech, travel, health, and insurance
Together, we create exceptional strategies for your sales funnel via content while telling fascinating stories
that never blend in and easily attract your ideal target audience for engagement, trust, leads, and purchases.
Over my 10 years, I've done content strategy and content marketing plus ghostwriting for clients like:
Costco
AFAR
eBay
Condé Nast Traveler
U.S. News & World Report
Austin Monthly
FSR
QSR
Dumpling
Botrista
Flybuy
Lunchbox.io
Sonder
Ethos Life Insurance
Life by Spot
The National Association of REALTORS®
California Association of REALTORS®
Texas REALTORS®
AppFolio
Apto
FlyHomes
Homeward
Reggora
Aloft
Sunroom
UpEquity
Leasecake
LendingHome
Employers Insurance
What I do
I'm the fresh-pair-of-eyes, strategic thinker you team up with to handcraft your content strategy for real results. I’ve already surpassed my 10,000 hours of expertise (and beyond), and know your audience’s pain points and struggles to help them meet their goals (and yours) through smart content strategies and tactical plans.It’s about pulling the proper data and research for the nitty gritty of how to leverage a content strategy…but delivering it in fun ways that let your audience know your product or service is exactly what they’ve been longing for.
It could be that we work on a lightweight content strategy to give your Seed or Series A startup some guide rails.
Or that we go whole hog on a full strategic workup for your Series B or Series C startup, or blooming business with a content and sales funnel audit, competitive analysis, team workshop, buyer/reader personas, content pillars and formats, and a content roadmap and editorial calendar.
Maybe we’re partnering up because your content marketing or marketing strategy just doesn’t seem to be converting…or you’ve been befuddled with putting a content plan in place before and step-by-step instructions that are built to last and easy to implement as you grow.
What to Expect
When we work together, we strategize with a fine-tooth comb to ensure you’ll come out ahead of competitors and attract your ideal clients with the right direction and type of top-quality content.
It’s backed by ravenous research and diligent data so you know you’re taking the right next step…but our plan will be flexible enough to pivot when you launch a new product or service, get funding for a new venture, merge with another company, or learn something surprising about a shift in your top-tier customer.
P.S. Our teamwork will be filled with enthusiasm and it’ll make content creation fun again for you (and your target audience).
Want a sample of what it's like to collaborate with me?
See what happy clients say about the experience of working together.
“You did an excellent job with this article. Your style of writing is very much in line with the REALTOR® Magazine voice.”
- GRAHAM WOOD, SENIOR EDITOR AT REALTOR® MAGAZINE
“Mandy is a talented technical writer / editor with an ability to maintain and progress numerous related documents which are being simultaneously created. She has a strong work ethic and shows excellent initiative, and she is willing to help others in any way to get a job done. She excels not only in written documentation but also in the creation of short, technical videos used to showcase complicated equipment setups and operations.”
—Rod Kronschnabel, Platform Architect at Intel, former Principal Systems Engineer at DataSoft Corp.
“Great job on the article! It read beautifully. Thanks again!”
— Lisa White, Managing Editor at Deli Business Magazine and Cheese Connoisseur Magazine
“Mandy is a great asset to our organization. Her technical writing abilities are very good; plus she takes on added responsibility with enthusiasm and skill. Any organization would benefit from her skills, can-do attitude, and pleasant attitude.”
— Amy Corman, Director of Marketing at Anokiwave, former Sales and Marketing Engineer at DataSoft Corp
“LOVE THIS! So fun! And you fit the structure perfectly. Thanks again for taking this on.”
— Laura Kirk, Associate Editor at FSR magazine and QSR magazine
Research and data-driven strategy? Check.
Questions asked upfront to ensure correct deliverables? Check.
Knowledge of how to tap into your audiences’ mind? Check.
Quality that resonates with your specific ideal customers to move them from know to like to trust? Check.
Smooth sailing yet fun experience that feels like a breeze? Check.
On a more personal note…
I’m the proud creator of Freelance Writer Wealth Lab, Runway, and the supercharged Breakthrough Community.
I've traveled and tasted around the world (booking my next adventure right now!). And for my first job, I packed everything I owned into the back of my Hyundai Tucson and drove from Virginia to Arizona with my dad.
I graduated early and Cum Laude from Virginia Tech, but I've been a Hokie since birth. There's even old-school video footage of four-year-old me holding up a t-shirt exclaiming, "Virginia Tech Hokies!"...it said Massachusetts Institute of Technology…training successful, dad.
I’m a lover of biscuits, chicken and waffles, fruit salad with mint, my sourdough starter (AKA Hagrid, R.I.P. Tina Pesto), and my two adorable, huggable pit bulls. You’ll often find me squeezing my dogs’ cheeks on my weekly Friday livestream at 12 pm CT, and trying to pet them to their satisfaction daily.
As an Austinite, yes, I have favorite barbecue joints and quesos and tacos (both breakfast and otherwise). When I’m not staring at screens, I’m walking my dogs, enjoying fresh air or Fresh Prince, watching stand-up comedy, meditating, or talking at one of my favorite people.
If you're looking for a research junkie content strategist with a stream of ideas that's never-ending, hit me up at mandy@mandyellis.com or on LinkedIn.
