Hi there!
I’m Mandy Ellis
Austin Fractional CMO, Freelance Content Strategist, +
Content Marketing Writer

And if you’re in Hospitality tech, restaurants/food, proptech, real estate, fintech, saas, travel, or insurance, I’ve got the strategy that converts.

On the hunt for innovative (and fun) marketing and content strategies, or content marketing copy that convert?

Awesome! I help startups, typically seed, Series A, Series B, and Series C, venture capital firms, and high-end businesses formulate and implement content strategy, marketing roadmaps, and messaging and positioning that resonates with their target audience, set strategic KPIs, and increase subscribers, downloads, leads, and sales. I also make your conversion copywriting look fly to your ideal customers with my award-winning writing chops.
P.S. Those snuggable furs up there are my doggos, Bo and Charlotte.

⚡️tell me more about your upcoming project⚡️

As seen in

Featured Content

Portfolio

Why the Right Tech Stack Helps Association Management Companies Prep for Unforeseen Events

AppFolio (August 2020)

Seven Booming Austin Suburbs to Call Home

Austin Monthly Cover Story (July 2020)

Commodore Perry Estate: First In

Condé Nast Traveler (July 2020)

Ignoring Those Negative Business Reviews? How Restaurants Can Respond Spectacularly to Bad Yelp, Google, and Online Reviews

Employers Insurance Articles - Food and Beverage - Small Business Resource Center

(2019/2020)

Think Inside the Box: The Coolest Revamped Shipping Container Hotels

AFAR (Nov 2018)

What Quick-Serves Can Learn from Sit-Down Restaurants

QSR Magazine (Nov 2018)

Untangling the Vines of a Vineyard Purchase

REALTOR Magazine Online (Apr 2018)

Low-Sodium: A Grain of Salt: Attract more customers by offering lower-sodium options

Pizza Today (May 2016)

Explore my Portfolio

Why team up with me?

I’m Psyched to See you Succeed

A content strategy that grows your ideal customers, subscribers, and followers gives me all the warm fuzzies. Your goals become our goals, and our goals kick ass. We’re building a partnership where we align on the value you offer above competitors, deliver a plan to execute with KPIs, content pillars, and marketing channels, and put a roadmap and editorial calendar in place to secure activation. With the right content strategy plus messaging and positioning, your audience gets the help they need to leap into purchasing and working with you.

I’m Special...ized

Not in the snowflake kind of way...My expertise lies in knowing my hospitality tech, restaurant/food, PropTech, real estate, FinTech, SaaS, travel, insurance, and health audiences to the absolute “T.” I’ve done thousands of interviews, written hundreds of piece of content, and know exactly how to leverage those insights into a content strategy that converts knowledge-seeking readers into ultra-happy, long-term customers.
Your ideal clients’ pain points keep me up at night. And knowing the why and how of helping them reach their goals through the right, research-backed content is how I help you move from frustrated and confused to a step-by-step content marketing plan that overdelivers on your critical goals. These are my niches. There are many like them, but these are mine. They are my life, and I have mastered them.

I get down and dirty with details

I’m a details-lover at heart so when it comes to research and data that serve as the backbone of any deliciously-effective content strategy, I dive in and get my hands dirty in everything from content audits and competitor analysis to buyer personas, content pillars, and actionable content marketing roadmaps.
Gathering up heavy data and distilling it into the most tactical, needle-moving activities is my ultimate jam. We’re building the blocks of delivering the right content bites at the right times to help your target clients in fun, immersive, and informational ways.

I’m a Questioner

As a content strategist and long-time journalist, I know the right questions to ask at the right times to get the specific customer moments and memories that matter to creating wildly-successful content.
Whether it’s critical background analytics and client stories, quotes, stats, or decks, I know how to discern what’s most important through particular questions to meeting your marketing goals.
When we partner up, I’m curious about how we can best overachieve on strategy, vision, and forward progress. And that means helping your customers succeed by asking questions that inform whip-smart plans and content creation.

want a tactical, actionable content strategy to grow your audience, convert readers into leads, and make your content actually work within your sales funnel?

mandy@mandyellis.com

connect with me

Writing + Marketing Services

Content Strategy
Brand Messaging + Strategy
Marketing Consultation + Campaigns
Content Marketing
Article Writing
Brand Journalism/Brand Content
Case Studies
White Papers
Blog Post Campaigns

Messaging + Positioning
Video Scripts
Webinar Scripts + Decks
Landing Pages
Email Marketing + Drip Campaigns
Ebooks
Website Copy + Content
Downloadable Resources

Specialities

Hospitality Tech
Restaurants/Food
Grocery Delivery/Apps
SaaS
FinTech

PropTech
Real Estate
Travel
Insurance + InsurTech
Health

Want a taste of what it's like to partner with me?

See what super happy clients say about our work experience.

“When it comes to blogging, photography, and digital marketing, Mandy not only makes it happen...she makes your company shine! She’s mindful of corporate branding, incredibly professional, and delivers projects ahead of schedule. Mandy helped proliferate the Hey Cupcake! story locally and regionally to assist our franchise launch. Her specific choices increased our existing customer engagement by 75 percent and improved new business revenue by 40 percent. Smart, clear, and precise, Mandy delivers great results.”
**— MISTI THOMAS, VICE PRESIDENT OF SALES AND MARKETING AT HEY CUPCAKE!**

“Working with Mandy has been a joy from day one. She's an accomplished, talented writer with a particular gift for journalistic storytelling. Mandy is communicative and reliable, and she goes above and beyond on assignments and to ensure that the client relationship is strong. She's a savvy professional and an ideal freelancer to hire.”
**- Casey Morris, Senior Digital Content Specialist and Editor of Home.com at Fairway Independent Mortgage Corporation**

*“First, your work is top notch. Really. Your interviews and writing style are awesome. I felt that going into this, but now I know firsthand. So thank you for coming through for me.”*
- **Ghostwriting client, reported articles, Brand Journalism + brand content**

“Great job with this! It feels like you already have a strong grasp of our style and voice. Plus the variety of sources and perspectives really makes for a dynamic and well-written piece. Well done!”
**— Nicole Duncan, Senior Editor at Food News Media (QSR Magazine and FSR Magazine)**

*“The articles are AMAZING! I have no edits. Great work! Thank you again for the partnership, and you really highlighted the business owners’ unique voices.*
Our entire team is obsessed with the article you wrote about Erika. It is exactly what we are hoping to share more of. You have been so easy to work with and I couldn’t be more grateful for your continued partnership. Thank you for taking this off my plate and making Dumpling look so good. You really are the best!”
**— Olivia Yates O’Donnel, Vice President of Marketing at Dumpling**

“Mandy is a conscientious and thorough writer and researcher. Not only is her copy clean, but she is also extremely easy with which to work. Errors? Corrections? None to be found. We’re fortunate to have her in our stable of freelancers.”
**— Mandy Detwiler, Managing Editor at Pizza Today**

“Mandy Ellis has proven herself to be a fantastic asset for U.S. News & World Report’s Real Estate section. A key voice in U.S. News’ local content initiative, Mandy contributed weekly articles offering advice on buying and selling homes in her home town of Austin, Texas. Her articles have resonated with folks researching real estate transactions in the area: We’ve seen a steady increase in search engine traffic from the Austin area, and the readers her articles attract are more likely to use our section’s lead-gen tools. As a freelancer, Mandy is very dependable. She turns in quality writing on time, and she makes herself available should we have any questions.”
**— Miriam Weiner, Senior Product Manager, Real Estate, at U.S. News & World Report**

*“Thanks again for the story! Overall I thought it was great. This is exactly what I was hoping for from your stories.”*
**— Sam Oches, Editorial Director at Food News Media**

Partner Up With Me

Need a little bit more?

Headshot_BRAND BACKGROUND_light green.jpg — Experience

I put my decade’s worth of expertise and award-winning writing chops to work for you. I know exactly how to build the right content strategy so you can stop wasting time on the wrong content marketing deliverables. I’m whittling down complex research so you have strategic building blocks to move forward with a research-driven, action plan that makes all your opportunities to inform, engage, and convert available.

Details

They’re why I get up in the morning...and I like to get them right the first time around. I’m double checking all our background info, sales and marketing collateral, studies and data, and re-reading our KPIs and goals to ensure we’ve got every box checked.

Curiosity

Do I love questions? Yes, I do. Ask anyone who’s spent a few minutes with me and I’ve already asked about their who, what, where, when, why, and how. Because I’ve honed the skill of asking the right questions, I know how to craft your content strategy and content marketing efforts exactly for your ideal customers. It’s the cream-of-the-crop questions that make all the difference in getting true results.

Strategic Thinking

The logical flow of setting up content in just the right way to make your strategy sing gives me a rush of dopamine. When we partner together, you’re getting more than the 10,000 expert hours to fine-tune and execute your strategic plan, its execution, and content marketing deliverables for the right target audience and sales funnel steps.

Looking for a partner to make your content strategy soar?

one with years of experience tapping into your target audiences to help you match their goals and get results?

mandy@mandyellis.com

message me

my clients

I’ve worked with Seed, Series A, Series, B, Series C, and all the Series startups plus Fortune 500 companies, and top publications. I call startup founders, marketing directors and VPs, C-Suite execs, and content marketing managers my dream teammates.

sample topics

I also create content strategy plans and content marketing deliverables for the intersection of my niches. If you find that you fall between the nooks and crannies of various niches, chances are we’d be a high-five worthy fit to collaborate.