How to Write Your Website, LinkedIn, LOIs, and Pitches to Attract Ideal Clients
From your website to your LOIs to your pitches and LinkedIn, there are certain persuasive ways of writing that easily attract your ideal clients. Except that most writers create all their inbound marketing assets as long-winded stories that sound more like resumes rather than addressing specific client issues.
We're going for the Simon Sinek idea of “if you show them you understand their problem, they automatically think you have the solution.” In this week's livestream, I'll detail how to set up your different client attraction sources (LinkedIn, website, LOIs, and pitches) to reel in your green light client fish easily.
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Welcome into our, huh. Well, it seems like my thumbnails are trying to get better. I'm trying to get better at that stuff. It's just complicated for my brain. So oftentimes it takes me a while to get on board with what everybody else is doing. Plus, um, I want them to look unique versus everybody else's, but it seems like you kind of have to, to figure out which thumbnails are working first, before you go off and make 'em unique. <laugh> so I did it a little backwards, but today we're gonna talk about, um, the marketing stuff that you need to do, and this is really important. So I have some notes as usual, but we also have fun new toy. So I'll show you guys that later. So when we're working on our Lois and our website and LinkedIn, there's a few things that we need to do.
So hold on, let me get myself set up here all right. Off and go. So, uh, it seems like, um, for me, so let me just give you a little background. Um, when we are working on our Lois and our pitches and our website and our LinkedIn, we're doing all of these things, um, to kind of mix our inbound and outbound marketing and the idea, Hey, Marie, welcome in. And the idea that we wanna go with here is this Simon Sinek idea. So Simon Sinek said this thing that really resonated with me, and I'm hoping that it'll resonate with you. Um, and it's that basically the quote is that when you show someone, you know, you understand their problems, right? You can explain their problems to them. They automatically think you have the solution. So if you can explain in your LinkedIn copy and on your website, that you understand the problems that or ideal clients suffer with, they automatically think you have the solution, cuz they're like, oh, of course they understand our problems.
So they know how to solve them. This is really important. So the deal is that when we're kind of going along in our stuff, I've found from like my own things over the years and then from other writers and um, Hey Margaret, welcome in Margaret. I saw that you changed your, uh, your name and your picture. So thanks for helping me out with that. Sometimes it's hard for me to remember whose like name it is with all the letters and numbers. Hey Annie, welcome in. Yes, it is a live party group. I like this, that it's live party group. Cool. Um, so here's the deal. Let's talk about this. There's a few things that we need to go over. So first we're gonna talk about, um, this idea. So we're gonna talk about, oh, also we have fun new toy. So I'm gonna show you that if I could get it, I think I have to add some more, more like rubber bands to it, but um, yeah, I'll show you guys that.
So the deal is that when we're kind of setting up all of our enough to attract clients, we need to talk about the things that they struggle with most, and those things are both related to creating content and they're related to their audience, right? So we want to attract our clients by showing them that we understand that they struggle with X, Y, Z, ABC, uh, and that they're trying to get these type of results. Right. So what that means, like here's a good example. So if I'm going to tell a prop tech client, right, um, you struggle with explaining your complicated software to leasing agents, uh, consumers. And, um, you know, like let's say it's focused on restaurant owners and restaurant owners and you really wanna get more subscribers leads, uh, sales and shares or something like that. What we wanna do is connect the thing they struggle with with getting the thing they want.
Right? So most clients kind of have a similar roundabout of things that they need, right? Like number one is sales. So they struggle to get more sales. That's like everybody on the planet. Right. And me included. So that's everybody. So when we're talking about things, clients want, in terms of results, how we're gonna write our LinkedIn, how we're gonna write our website in order to do that, we need to focus on like number one is always that they're struggling to get more sales, which means they're struggling to build an email list. They're struggling to build subscribers for the email list or for YouTube, or they're struggling to build, build a following. Um, it means that they are struggling with the messaging of their product, like what they put out, the there isn't connecting with their ideal audience. It means that these, um, the product and service that they have, they don't know how to communicate that through content to attract their ideal audience.
Uh, they're not getting the clicks, likes and shares that they want. Um, and let's see, what's another one. Um, when people like your clients are really struggling, like views is another one. Um, yeah, we already talked about subscribers. It depends on what channels they're on. So LinkedIn, right, they're struggling to publish enough LinkedIn pulse posts to be a thought leader. They're struggling to do sponsored content, which would help them get, um, into a bunch of different places is where their ideal audience is. They're struggling to actually figure out what they wanna do in terms of thought leadership in their niche. Um, there's a whole bunch of different things that your clients struggle with. Any of those things you have to pick out specifically for your niche. So for me, a lot of times prop tech is like thought leadership. Um, they're struggling to explain their comp product to someone or they're not creating content that serves several different audiences where, um, consumers are very different than real estate agents, which are very different than commercial property owners or whatever.
Hey, welcome, inve you can't be late. You can just join. That's the cool thing about a live stream is you can just hang out. Um, you can't be late. You can just come hang out. <laugh>. So the deal is that we can pick any of those things that apply to our different niches, right? And health tech for example, would be very different than AgTech, right? Agricultural tech AgTech. Um, and the FinTech issues would be very different than let's say a food company or the travel issues, right? The things they struggle with, let's say it was, I was trying to write for a travel company and they're really struggling to get people to go to a certain destination. Like, let's say, this is one of their best destinations and they're just not explaining it well enough. Well, they wanna get more email subscribers and more people to read their content.
So they get familiar with that destination. So every time a trip opens up or a package, they can email their list and say, Hey, it's open and they've already built excitement. Yes. I love the wave. Yes. Um, I don't think, um, Vicky's here, but the wave is always good. So that's the deal. The other part, that's the deal with client pain points. And we're gonna write to those saying like, do you struggle with X, Y, Z, right? Do you struggle with sale getting sales leads, subscribers likes, click shares, whatever. The other thing is, the other side of that is like, what do they struggle with in terms of content? Is that creation? Do they, with speaking to their audience in a friendly way, like is their stuff super complicated and they need to make it friendly and easy to understand, uh, is it something where their content doesn't have like a unique voice?
So people don't come back to it is it that their content is too simple, right? They need to actually do more research. They need to have more stats. They need to have more interviews. Uh, is it that they really struggle with getting the idea of an editorial calendar down or they struggle with which types of content work best for them. Do they struggle with like, you go to their website and they have all these different types of content, but it doesn't seem like anyone's interacting with them. They don't actually know that case studies are the best and thought leadership is the best and they should just get rid of, uh, white papers and something else. Right. You have to kind of figure out, um, <laugh> you have to kind of figure out what, what types of things your niche really struggles with. And this is really important for attracting the right clients.
We're gonna go back to the Simon Sinek idea. If you can explain their problems to them, right? If you tell them what their problems are, they think you have the solution. So if I can have on my LinkedIn, on my website, that I understand that they need these types of content and to be fair, mine needs an upgrade. So my LinkedIn and my website need an upgrade. It's a living beast. It always needs an upgrade. It's gonna need an upgrade for forever. Um, and it's mostly cuz I've switched to content strategy. The pain points are different, but the deal is that when you're kind of doing these things, you have to know what's kind of going on, like what's going on in your niche and you have to figure out a way to explain it. That sounds like you, but connects with your clients. Right?
So it ends up being this, um, mishmash of how you would describe it, right? Like do you need to take your complicated SaaS platform and relay its best features to a consumer audience? Or you can say it more playfully. Like you have to use your own language to describe it, man, this two shirt thing, like sometimes really bugs me. Okay. I think I fixed it now. <laugh> um, this is really important. So we wanna use all these things so that when someone reads like a potential client reads your website or a potential client reads your LinkedIn, they're like, yes, yes, yes. Like you get it. You understand what we really struggle with you stand how, um, how hard it is for us to get more sales or how hard it is for us to explain that this thing is cost effective or that it's not as complicated as it sounds or that this thing is for multiple different users.
Um, you get it and then they wanna hire you because you get it. They don't have to explain so much to you because they, it on your website, read on LinkedIn that you get it. That's really important. Um, I'm gonna show you. Well, I think, um, Hmm. So I have a new toy, but I have, I set it up so that, um, I can't do a puppy. So I'll have to do that after. They're super cute. Right now they're all snuggled up in blankets and looking like little, uh, no, don't even start with me. You go back to sleep. Charlotte is already like putting her head up. She's like I heard the word pub date. <laugh> all right. Marie says, my challenge is, I don't know why this keeps happening. Why it decides that it wants to do all bold. I don't know what I did to it. Right. And it's in baby font. It must have been. Cuz I messed with it last time. Oh my gosh. No, you go back to your Hava hole. You SAS,
Go back to your Hava hole and lay down in your nice little Linda cocoon. Here you go. Go back and lay down your nice little
Blanket cocoon. All right. Marie says, my challenge is I have a couple of different niches, real estate construction and manufacturing. How do I speak to them all? Yeah. So sorry, I'm having a weird week this week. Okay. So here's the deal when you have different niches, right? So like let's pick like real estate construction and manufacturing are different, but they're all sort of in the same ballpark. If you add something like travel health tech and SAS like or FinTech, some things that are really, really different. The deal is that you have to speak to them all in different ways. So when you have different niches, my best thing that I've figured out is that you have different questions at the top of your, about section, um, on LinkedIn. So you have questions on there that says, are you a prop tech company that struggles with blah, blah, blah?
Or are you tr are you a construction company trying to focus on content marketing efforts, but blah, blah, blah keeps on happening. The third one is, um, or are you a VP of Mar VP of marketing at a manufacturing company that just can't seem to blah, blah, blah. I feel like that's the best way to address all of your things up front. You can say all your different niches up front on LinkedIn and your about section. And those three sentences are basically all you get before someone says, like see more. So I think those are really important to ask different questions at the top. Then as you get into your copy, you can combine their issues in your copy. So I find that sometimes what ends up happening is people make different sections. So they say like, this is the construction section. This is the manufacturing section.
Um, this is the real estate section you can do that. You can also kind of combine them and say like when we work together and you wanna, again, when you're doing this copy, you wanna make sure it's collaborative. When we work together together, we're gonna do these things. When we collaborate, collaborating with me means blah, blah, blah. We wanna talk about that. We're a teamwork environment, cuz we wanna attract people who like a team member, not an employee. That's super important. So as we go through here, sorry, I've been talking a lot lately. Um, as we go through here in our copy, if you don't wanna do separate sections, which I haven't, but it works for other people. Um, you can create different copy in your sections that say combine their problems. Like whether you struggle with this, this or this, and you can name each one.
Like whether you struggle with, um, this thing for com for real estate, this thing for manufacturing and this thing for construction, we can do X, Y, Z. So within the copy, right? You would be having, um, a ish action of things that address different points because sometimes things overlap. Like I said, a lot of times they struggle with things overlap like leads, sales, subscribers, clicks like shares, views, um, understanding their audience is actually multiple different people, um, or multiple different, um, like targets. And then, um, they always kind of overlap. So like real estate and construction for me, like when I've kind of worked with those clients, they kind of overlap. Manufacturing really depends on the niche. So manufacturing, um, it depends on if it's like food equipment or if they're manufacturing like lumber or it, that really matters. So the deal is that the way to save on both like you, I think it's only a thousand words.
I think you only get a thousand words in there. It might be less, but the way to save on words, if you don't do those three categories is to combine them. Whether you struggle with ABC, you know, which is one, each thing for each of your niches, you know, will be able to do X, Y, Z, which talks about their pain points. Right? The other part is that you're talking about what the experience is like working with you in terms of getting results. So you wanna combine the results that they could get, like increasing ROI, tracking their KPIs, getting more lead subscribers, links, shares, views, blah, blah, blah. Um, we wanna make sure that we connect all these things together. So I, I think that's the most important thing is like you have to connect all the things. They struggle with the things that you can help them with, the results you can help them get and what it's like to work with you in a teamwork environment while also highlighting the things that you're good at, right.
I'm really good at taking complicated stuff and making it easy to understand. I'm really good at connecting with multiple different types of audiences through different content pieces. I'm really good at, um, figuring out which types of content resonate most with your audience or I'm really good at, um, working in SEO strategy to your, your content. It depends, but that's kind of what we wanna do. Like we wanna speak to them all. If you don't do different sections, you can speak to them all in saying things where they combine them into one sentence or a few sentences where you address their overlapping issues. Okay. Marie says LinkedIn has either a one 30 or two 30 characters before it see more. Oh, it's characters. Okay. Yeah. So the deal is, um, yeah, you gotta get as the most eye catching stuff in the beginning. Part of the, about section on LinkedIn, because that's where you're gonna capture your niche, your potential clients in your niche the most.
Um, then the cool thing is, is when you get to the section down at the bottom, that's when you can expand a lot more, you have a lot more space and you can separate everything out. So this is something that I recommend in terms of, um, Margaret says, I love me a combo who doesn't Margaret, who doesn't love a combo. Um, I'm gonna make this bigger. Maybe I can make it so that like I can actually see it. <laugh> okay. So here's the deal when we're kind of putting all these things together in our about section that is our most CA capturing copy. And you like for me, what I did was I wrote my website first because I, I don't have a character limit on my website. I can do whatever I want. I wrote my, a website first and then I tailored that stuff for LinkedIn.
I think that's kind of the best way to go about it. Now sometimes when we're starting, like I have coaching students and stuff where the website is just like too overwhelming, that's fine. We can start with LinkedIn and do that first. But for me, I need to like, we've talked about this before. I have to see the whole thing. Like I have to see the whole pizza before I take a slice. I, I just, I know I need to know what toppings, what crust is it stuff crust? Is it pan pizza? Like what are we doing? <laugh> I need to know, or is it garlic crust? Like I need to know what's going on. And then I whittle it down. So that's how my brain works. That isn't how everybody's brain works. So sometimes especially when a website seems overwhelming, start with LinkedIn, get that copy tailored, then move onto your website.
For me, I needed to have my whole website. I needed to build it out. I had this very clear vision in my mind of what I wanted my website to be what I wanted it to say. Um, and I wanted to do that first and then tailor my LinkedIn. So once you kind of tailor your about sex copy in your LinkedIn, that's when you can go to your experience section and set it all out. So your experience section is gonna be one section in there that says freelance writing business. Here's my clients I've worked for. Here's the type of work I do. Um, the type of work you do should also be in your about section scannable important. Um, and then you can also talk about whatever you want in your ex that first box that says here's my freelance content, marketing, writing business. Then every box, every section that you add in your experience section after that should be your clients.
So mine, I have some of my top clients in there. I need to edit it. But, um, every single box, you should add it for your clients that you get and say like, what did you do? Like what type of work did you do? Why were you doing it right? Why did someone hire you? Was it because they needed to create more blog posts, which helped them get more traffic? Was it that they were trying to incre use their SEO ranking? So they did X, Y, Z content was that they were trying to educate their audience, become a thought leader, get brand awareness, get more clicks, likes and shares. Why were you doing it? Sometimes they won't tell you your clients. Won't say like, we're trying to do this. Here are our goals. Even if you ask them, which always ask them what their goals are when you get on a call.
Um, but you can always surmise what it is, right? If it's downloadable, they're trying to get email subscribers. If it's a blog where they say that people can subscribe, that's a SCRI subscribe thing. They're trying to build brand awareness. They're trying to get SEO and web traffic. Um, if it's a case study, they're trying to build connections with their audience, right. And they're trying to, uh, move people basically from war lead to like actually talking to them about the product case studies are something that is really versatile. They can use it to drive traffic to their website. They can use it to convert people from a lead into an actual sale. They it's basically just a giant juicy testimonial. So it's really great. Um, and then we wanna kind of talk about, uh, what the result were from the project, right? So like, what are we doing?
Why are we doing it? What were the results from the project? And this is for every single client you work with. So the results from the project could be like, I help them create a library of blog posts, or I help them increase the amount of case studies so that they can share them with a sales team to do X, Y, Z. And again, your client, won't always tell you what this is, right. Your client won't always tell you, um, what their goals are or why like results that happen for it. We kind of have to figure that out. So that goes back to what is the purpose of a blog post or what is the purpose of an ebook or what is the purpose of a case study or white paper that you can talk about in your results? Like, well, point was to do this.
The point was to help them do this and by creating this content, you know, we're hopefully doing that and we should do that for every single client in our experience section. And that again helps people see, right. It helps our, um, potential clients envision what it's like to work with us, what types of projects we do, how we help people, the types of results we get, because <laugh>, yeah, I, sometimes I call them voluptuous testimonials, but yeah, case studies are giant juicy testimonials. They're giant voluptuous testimonials. They're really great. Um, what we're trying to do is explain to people that we understand the content and we know what it's supposed to do, and we can actually help people. So in those experience, sections, a lot of times people come to you and say, we need a case study. And you're like, okay, what's your goal?
And they're like, we have no idea. So if you can explain in there what the results of a case it would be, right. That kind of helps them envision what they could get or what would be happening if you have actual results. Like, Hey, they told me that we increased web traffic by 20% definitely put that in there. But a lot of times people like, especially nowadays, um, companies keep a lot of their metrics internally and they don't share them. <laugh> so you don't know <affirmative> now there's a backend way to do that. So let's talk about that for a second. If you're trying to add more stats and information to your LinkedIn or to your website to say, like, I help them do this. You can use backend tools to do that. So like you can use Uber suggest to do a scan on their website and figure out what their top posts are, is one of those post yours, uh, how many likes clicks and shares did it get?
You can see that in Uber suggest or SM rush or Moz, or excuse me, a bunch of other tools that you can use to see, like, how is that content performing? Um, that's something that you can use on the backend to talk about results. You can also look at their website track, so you can say, okay, I know that the only content they've published in the last three months has been mine. Well, it looks like their traffic has gone up 200%. Well, I, I can write down, you can use these tools. I like Uber suggest it's really affordable. Um, you only have to pay for it. Like if you decide to do the monthly subscription, you can do that. But if you pay for one time fee, like you get all the updates forever, and it's like not super expensive, especially when you're getting a lot for your money, love Neil Patel's tool.
So Uber suggests is my favorite. And you can pull metrics from that. So you can pull different types of things, um, from reports where it scans different websites. And that's a good way to add results into your, your LinkedIn copy, um, and into your website and to kind of help your potential clients, see what, what they could get with you. So I think that's really important. Any questions? Anything we wanna go over? Any one thing that I know that we talked about Maries stuff a little bit. So if you have questions you can pop 'em in the chat. Um, if you ever, if you're watching this later are on, you can always go to mans.com/question, and you can put in a topic you want me to answer or a question. You can be an anonymous question. Asker. I know I've had a bunch of those on here where people are a little shy about asking their question, or it's a little confidential where they're like, I don't wanna put my name on there in case my client sees it.
So you can always go to mans.com/question, put it in there. So, um, okay. Um, let's talk about, um, green light clients and let's talk about how often we should update our copy first. Okay. We're gonna do a little thing so that I can eventually end up doing a update. So I have a new, okay. My audio's back on. I didn't know when I switched that it would mute my audio. Okay. So here's my whiteboard. I've wanted to have it, have it for a long time, because I've wanted to like write things down or have diagrams or show people things. And I just haven't been able to do it. So now I have a whiteboard so that we can write. So for example, like if I wanted to write down like pain points, right. So I'd say like pain points and then like things that attract green light clients.
Right. So like we're talking about, um, like things that are, let's see if I can get it all on the screen. That would probably be great. Okay. Then I would talk about like, you know, things that green light clients wanna hear green light clients wanna hear about results, right. So they wanna hear about results that you get. They wanna hear about things that, um, you know, you're really good at, right? So these are, that's probably like, okay, so like these are your green light things they wanna hear about results. Um, they here that you understand the content
That you get their niche. I know that I should definitely get an award for my handwriting cuz it's awful. So there's that, but the other thing is, is maybe I can make it like more straight cause I write on a slant because I'm a freak. Um, so the deal is that I bought, got this board, so I could show you guys diagrams and like hierarchies of things. But basically when we're talking about our green light client things, so our green light clients, um, wanna see that you, um, like you understand their like most pressing needs, right? So they wanna under know that you understand their most per addressing needs. Um, there's a bunch of other things too, but I'm just testing out the whiteboard. And mostly the whiteboard is for diagrams and not for me writing because me writing is totally awful and terrible <laugh>.
But, um, basically when we, we wanna attract our green light clients, we have to show them that like we are on the same wavelength as them. So the deal is that, um, when we hi, um, when we are working with our green light clients, we, or when we're attracting our green light clients to LinkedIn through our website, we have to show them that we get it. Like we, we are on the same wavelength as them in terms of like, we know what results they wanna get. We wanna, we understand what types of content help them the most. Um, we want to show them that we understand why that content helps them the most or why they struggle with these things or how to get it done. And then we also wanna talk about, um, like their most pressing needs. Like maybe they would like to have more subscribers, but what they really need is more sales or what they really want is to have more content to explain their complicated product because no one's buying it cuz they don't understand it.
Like every time someone gets on a sales call, it seems like the potential, their potential customer is just like, I don't get it. Like what are you saying to me? So the deal is that, yes. Hello. Well, now that we've played with the whiteboard, I guess I can put my thing back and we can have a cup date. So hold on. So the deal is that with green light clients, you have to meet them where they're at to show them that you get like you get it right. That you get the things that they need help with, that you understand their niche, that you are, you are operating with the same goals that you have enough niche, knowledge to talk about the things that they care about. Um, and that you're saying like, yeah, I get it. You do want this, but you also really need to deal with this <affirmative> right now today.
So when we're writing our copy, keep that in mind, like who is my ideal client? What are they really struggling with? Like what is their most pressing problem? Where are they at? Like where are they at in their mindset? Is my client like, uh, do they already have a product out? And they're really just creating more content to get more brand awareness for that product or is my idea, yield client more of like a startup and they're trying to get a content strategy in place so they can start creating content for their product. Um, or is my client just not very good at marketing themselves? And they wanna create different types of content to see what works we have to kind of get into the mind of our ideal client. And I would think about that a bunch. Um, the other thing that helps too is to work with a variety of clients.
So this is something that I feel like really helps your copy and really helps you understand who your ideal client is. You have to work like for me, I get a lot of questions about like, do I interview people for content strategy or do I do all this stuff? Um, to get more niche knowledge while I do a strategy or content marketing product project. And the answer is no, like I've already talked to them a ton, I've worked with enough magazines. I've worked with enough different types of clients in my niche to understand that they say the same thing over and over and over again. It's it's it just becomes like burned in your brain. So for example, when I do a content strategy project, I've already talked to their client like thousands of times, like I've done thousands of interviews over the years. Um, and I think that really helps.
That's one of the things I love about writing for magazine or online publications or companies that get that they need to have subject matter experts, SES or different types of people interviewed for that content because it enriches the content, but it also helps everybody get more niche expertise and get more of a dialed in viewpoint. So my recommendation just for your copy is to work with like a bunch of different types of companies, um, in your niche. It's not just like you get to a PropTech company and you're like, oh, I only do residential PropTech. You don't do commercial or leasing or whatever it is. Like I think a wide variety in your niche really gives you a much richer look at that niche at potential clients. It allows you to talk to a lot of people and learn a lot of things and get that expertise so that when you write your copy, you're like, oh, I already know. They struggle with these things. These things are really important. This thing is happening. That's really important. Um, let's also, let's do a quick cup date. Hold on. How are you doing bean? Let's see if we can get everybody on camera. There. We, we go almost. There we go. Everybody's having a great day. You guys having a great day. Now we can put our up date stuff on. Yay. All right.
You guys look so cute. All snuggled up today.
Good job buddy. <affirmative>
All right, Charlotte, you wanna show 'em your skills.
Can you gimme a little high five? Good job, Barry. You're just, you're just old and geriatric. You don't have to
Do anything. You've lived long enough that you get to Surpas any high fives or magic things that you have to do. All right. That's a dog to way that you see in the corner. That purple thing as a dog toy, sometimes they they're in here and I fill up those, uh, little rubber things with treats and they run around with them and have a great day. Okay. I can't break that one in half. So hold on. We gotta pick a different one.
There you go. Here. Bear. Here you go, buddy. Good job.
All right. Hey, nobody's blown out today. Everybody's like, well lit. I can't believe it. You guys are both pretty well lit. We did it high five.
She's like, I don't want that. She's like, there's
Nothing in your hand. So I'm not gonna give you high five. Give
Me high five and I'll give you something. Yeah. Good job. Oh no. Did I get the same one that I can't break in half people.
All right.
We're back. All right. So let's talk about how often we should update our copy. So I always feel like you should update your copy whenever you start to deeply more deeply understand your clients. So once you start realizing that they have the same issue and you're like, man, I've been on four of these client calls and they keep saying the same thing, write that down and then go put it in your copy because that will help you attract new clients that will help you get more people who are on the same wavelength. And then it shows that you get it. So there's that the other part is I feel like when you're actively marketing and you're really trying to grow your business, like I would review your copy every three to six months and then update it. It's a forever thing. So for me, I've updated my copy a bit and I need to do like a total overhaul, which is why I've been avoiding it.
But, um, for me, like I update it regularly. Like when I learn things about my clients or I learn things about, um, where I wanna go or who I wanna work with or how like their pain points might be thing. I update my copy. Um, I need to update my website and my LinkedIn. It's been a little while, probably like a year or so, but I think when you're really trying to market a bunch and you're getting a lot of stuff and you're getting a lot of information three to six months, or whenever you get new information from your clients that you think is relevant, put it in there, or let's say you get a testimonial. And that testimonial talks about the results you got for someone put it in there, like go put that in your LinkedIn copy, like make sure that you are like some of my coaching students and some of my, um, freelance writer, wealth lab students put that in there about section is they write some copy.
They put in this beautiful testimonial that talks about how the well wrote or, um, the results they got or the, what it was like working with them. And that like seals the deal a lot of time. So that's always great. Um, I also feel like the updating of your copy really helps with getting your profile more found like, um, you can find people's LinkedIn, right? Like you can find it just by SU searching and group searching and Google. So that way, if you keep updating your copy, it helps with SEO. Marie says a friend of mine updates her website once a week. It can be little things, but she ranks number one in her category after all the agencies. Yeah. Um, I update my website every time I get a new clip or every time I do a live stream. So I think that's another thing that is really important.
Yes. As co is important, but updating your website with fresh stuff, fresh clips, fresh new client logos, fresh photos, fresh copy, um, fresh things that you can add that really helps your ranking a lot. Um, <laugh>, I've had a lot of people, uh, a lot of P potential clients over the years tell me like, wow, I can't believe your website is number one for this. And they're like, you must know a lot about SEO. And I'm like, I mean, I know about SEO, but like I just update my website regularly. Like I'm not in there. Futsing around with SEO. I'm updating it and adding things every week, um, that I think is really, really important. Every time you get a new clip, make sure you go put it in there. And every time you get a new clip, put it in LinkedIn and figure out which types of clips you wanna feature on.
LinkedIn. That's important too. All right. Um, that's kind of all the stuff I wanted to go through. So if you have any questions you can pop 'em in the chat. Um, or if you feel like, like if you have question or things that you wanna share, like I'm always interested to hear other people's LinkedIn strategies. So if you have any LinkedIn strategies, feel free to pop 'em in the comments. I'm always interested to hear about that. Or, you know, what you thought of this. Do you feel like this is helpful? Do you feel like you might get more green light clients? Let me know in the comments. And if you feel like this is, you know, been something you're interested in, feel free scribe, uh, feel free to give it a little thumbs up. If you feel like it's been helpful, what I'm being stared at, I'm being, I've got a lurker.
Why are you lurking? You look like a cute little snow bunny. Hey, good job.
Everybody's wrapped up. You guys have been quiet today. Cause you've been all wrapped up and snuggly. And the minute I said pub date, I didn't even know. You knew that word, Charlotte. I didn't even know you knew the word pub date. And now I do.
Now. I gotta be careful about that. You go buddy.
Oh my goodness gracious.
I like your funny ear. I like your little radar ear.
Good. You you're a little far away. It's hard to reach you from over here. Okay, cool. So we have our new whiteboard. Oh, let me know what you think about the whiteboard. If you're watching this at another time, let me know what you think about the whiteboard. I know my handwriting is terrible. The whiteboard is mostly for diagrams and things that I wanted to share before where like I wasn't able to do it. So the whiteboard will not a handwriting tool cuz I know my handwriting is really terrible. Um, it always has been terrible. I don't, I'm just, that's just like not one of my resume qualities, but all right. So I'm glad that we all hopped on. I'm glad we talked about this. This is really important. This is really important stuff. Hey, get welcome in. It's nice to see you. Um, it's this is really important stuff.
So when we're talking about, um, our LinkedIn and our website and also our Lois and pitches, right? If you have something that you feel like is really helpful for the client, like a result or an example, you can always put that in your LOI to attract clients too. Your Lois and your pitches are really outbound marketing, but you can also attract more responses by putting in a result like, Hey, I, when I worked with a company like yours, I increased their, this thing by this amount. Or they got this many new leads or they got this many clicks, likes and shares, whatever. So I feel like sometimes that's really helpful to put in there. Sometimes people testimonials in their, in their Lois. I try to keep it short and simple. So if you have something short and easy to add to your LOI or to your pitch to attract more clients, do it. All right. Cool. I think that that's all the stuff I wanted to cover. I don't see any questions. We did all of our updates. I'm being, you're such a lurker. Why are you lurking? You're like creeping me out with your little,
All right. Can you catch it though? Ready? Good job. All right, bear. Ready? 1, 2, 3 dog. You caught it.
Good job buddy. Bear's been having kind of a rough week. We're pretty sure that he's like really losing his hearing at a rapid pace.
Ready? 1, 2, 3 dog. Good job buddy. Close enough.
Charlotte athlete. Charlotte. You're the athlete of the family. You just, I don't know how you do that, but you catch everything so fast. Marie says, when does the wealth labs start up again? I love the accountability there when everyone's working on modules. Oh yes. So, uh, freelance writer wealth lab is my course. So it basically helps you build a high earning freelance writing business. I have seven modules in there. Um, and it's about to open up. So, um, let's see. Not this week, but next week. No, not next week. The following week, um, will be my master class. Like my signups for my master class will start going. So I do a master class only twice a year. Um, and when I do the master class, I go through a bunch of different things that can help you earn more money and less time and like not have a stressful freelance life.
So the master class is gonna open up and then after the master class opens up, my course thing will open up. So that'll be open for about two weeks. I think it opens actually not, I think it opens, I know it opens, let me put it down. So I have the exact date. So on the 12th. So April 12th is when the doors open to freelance writer, wealth lab. And then, uh, the first day of class is April 25th. So between the 12th and the 21st is when you can sign up for freelance writer, wealth lab, um, yeah, between the 12th, April 12th and April 21st is when you can sign up for the wealth lab. And then, uh, I'm gonna send on, um, April 4th. We'll be when you can sign up for the free masterclass, it's like an hour masterclass where we go over all these different things.
Um, it's basically like the it's like the appetizer before my course it's like, um, really cool stuff that I feel like a lot of people don't talk about with freelance writers to kind of help you build your business and actually scale your business. Um, and then the course itself brings you deep into all of the nitty gritty stuff. So on the fourth, if you're on my email list and you can join my email list this way. So if you get my pricing guide, if you go to mans.com/pricing guide, you get my free pricing guide for freelance writers and it signs you up for the email list so that you can get all the emails about like, I, I also send weekly tips and tricks. So like in addition to this live stream, send a weekly email with tips and tricks. If you sign up for the pricing guide, you'll be on that email list.
And you'll be the first one to know about when the masterclass slots open. So, um, that'll open on the fourth and then we'll have the master classes, basically the 11th through or the 12th through the 21st, the doors of signing up for freelance writer. Wealth lab are the 12th through the 21st. And the first day of class is April 25th. So, um, Annie says, thank you very helpful. Good. I'm glad. Why did it only make yours lower? Why didn't it make MAs not large? Why? Okay. Um, ditto on wealth lab question. Okay, cool. Yeah, we need to talk about that. We talked about that and then Maurice says the wealth lab. Oops. The wealth lab is like these classes only supersize. Yeah. So basically like these live streams that we do on LinkedIn or on LinkedIn on and here on YouTube are like the bite size tasters of my course.
Like within the course within freelance writer, wealth lab, I go super deep and granular and we have live Q A's twice a week to make sure we get all the questions answered. You have seven modules over 10 weeks. So we have implementation weeks to make sure we can actually put things into practice. Um, Marie has been the student she's gone through the course. Like she actually, I think Marie had it for like a year. That's actually really cool. So Marie bought it last year at this time. And then, um, I've allowed like my students to keep re-going through the course. So that means that, um, when you get the course, not only do you get lifetime access, but I've allowed my students to like join the next group. So they all kind of like get to do it together. And that's been really fun. Like there's been a lot of different types of questions and uh, people, um, really help each other out. Like they answer other questions or they're like, oh man, I used to struggle with that. And I feel like the community aspect is really helpful to the course as well.
Margaret says, will the masterclass be recorded? I'm on a road trip, Margaret, you're gonna be on a long road trip. Yes. The master classes will be recorded, but you have to sign up. So the master class that the master classes won't happen till April 12th. So the master classes will probably be on April 12th, April 13th and probably April 20th. That's probably when the free master class will be. So it'll probably be April 12th, April 13th and April 20th. Those will probably be the three days when I have the free masterclass. Yes, they're gonna be recorded, but you have to sign up for the masterclass in order to get the recording. I'm not like sharing it with everybody. I'm only sharing it with people who sign up. So you have to sign up for one of those masterclass spots, um, in order to get the record. But if you're on a road trip past April 12th, 13th and 20th, that is a pretty cool road trip Margaret.
So that's kind of neat. Um, okay, cool. Yeah. Maurice says a year. Yeah, it's been really cool. Maurice says I still haven't learned everything there's so much and it's so deep and granular. I'm so happy to be there. And I can ask questions when I feel like crying and their simple answers that I just go do. Yeah. I mean, that's the whole point. Like for me, when I created the course, it came out of a place of like the things that I really needed and that I saw other writers needing that weren't available. Uh, the things that they didn't, there were a bunch of processes that freelance writers have to do that just weren't explained deep enough to show you how, not only how to do it, but like why you, you do it and how to actually change it as you scale your business.
That was the thing that really frustrated me was I felt like there was nothing explain lane me, like, why am I doing it this way? And also like, how do I change it? Like as my business grows, your business is kind of like a chameleon. It changes over time. So for me, I, I wanted make this course something that like, and I wanted to give lifetime access to the course. So when you sign up for the course, you get lifetime access, like for as long as the course lives, which will be a very long time. Um, the deal is that you can keep revisiting it like as your business grows, as your business changes, like let's say you hit 60 K and you're like, sweet. Now what do I do? Or you get to this like roadblock. And you're like, now what do I do?
I put a lot of things in that course. And I continually add to it. So the tech library that comes with the course keeps growing because student are like, can you make a video about this? And I'm like, absolutely. So there's a lot of things that keep growing with you as you grow your business. Um, Desmond says being able to continue joining is extremely helpful. I love the course. It's like an onion. I just keep peeling it and extracting more amazing information. Yes. That's the whole point. I feel like it's an, exactly like an onion, like the first time it's this. Okay. This new concept that we're kind of warming up to and figuring out cool. Let's figure that out. The second step is like, let's try to implement it. How does this actually work? In my specific business? The third step is like, okay, this has worked.
This has worked. I need to change these things. And then this continual implementation and changing it is like peeling those onion layers back. I really wanted to make this course so that you could like peel the parts of the onion that made the most sense to you and build a business that made the sense for you. Um, I feel like a lot of courses are just like, everybody should do this all the time. That's fine. That's cool. But everybody's business is so different. Like every time I tried to build one of my friend's businesses, like, I'd be like, oh, they're doing really well in this niche or, well with this, I should do that. It just fell apart in spectacular fashion. So for me, I feel like this course is this thing, this like living, being that you can keep going back to gives you new information or you rewatch a lesson and you're like, oh, I missed that the first time.
Like I, I wanted to make sure it's really packed deep with information and that it's something that you continue to get value out of like time and time again. Cool. Okay, great. Thank you guys for the kind words, by the way. So vena and Marie are both students of mine. Um, so there's a lot of students of mine. Margaret is a student of mine. Annie is a student of mine. Getty was a student of mine at a different point at a different course. So it's really nice that you guys have like all these kind things today to say. So I really appreciate that. And it's nice to have our little community, everybody gets to hang out here and learn some cool stuff. So, um, <laugh> Maurice says if you've ever seen the movie, the library and the tech library is kind of like that. Okay.
I don't know what the librarian is, but maybe other people do. All right. So I'm glad that we all got to hang out. If you feel like this has been helpful, give it a thumbs up. If you wanna learn more about building a hiring and sustainable freelance writing business subscribe, uh, the master classes are gonna open up. So like I said, if you wanna know when the masterclass and it's a free one hour masterclass, you can ask me any questions that you want about freelancing at the very end, um, go to Mandy ellis.com/pricing guide. You can get my free pricing guide and you get to sign up for my email list. So you can it to know when the free master class is open. And when my freelance writer wealth door wealth lab doors open, um, the wealth lab only opens twice a year. It's not gonna open back up until September. So if you don't do, um, if you don't do the April class, the next available one, won't be until the end of the year. Cool.
And Annie says I've made big progress with Mandy, highly recommend. Thank you, Annie. I'm so glad that our coaching has been useful. And it's really important to me that everybody kind of gets this like customized coaching to like where you are in your business. So I'm really glad that that's been helpful. And thank you so much for the kind words. All right, everybody. I hope everybody has a great weekend. Like what business said. Um, I hope to see you, everybody hanging out on livestream. If you have a topic or question, you can always put it in man.com/question. Charlotte will be there. All theup dates will be there.
Ready? One last cup date, then we're gonna, I can't break it in half. There we go. Hi, five. Good job. Ready buddy. 1, 2, 3 dogs. Oh, I almost caught it. Good job, bud.
Good job. All right. Thanks so much for hanging out. Everybody have a great weekend and um, I hope to see you next Friday. Bye.
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